Say what you want about
In recent days, he has been
But above all, he has been pumping out various types of positive messages about his companies to his more than 233 million followers.
The whirlwind Elon Musk is not just a personality type, it is a business idea.
Which works brilliantly.
These are not figures that would normally be associated with a market capitalization of almost 12,000 billion kronor or about four times more than the world's largest car manufacturer Toyota, which last year sold twenty-seven (27) times more cars than Tesla.
But who cares about cars? Not Tesla's owners. The company's valuation is based almost entirely on expectations about the future and Elon Musk's investment in robots, self-driving taxis and AI.
Elon Musk divides the financial world into two parts. Those who believe he is a madman and Tesla one of the most overvalued companies ever. And then those who believe in Musk's visions. And among the latter, the trust seems to be endless.
Elon Musk has skillfully exploited this.
Tesla announced last week that the company had invested 18 billion kronor in XAI.
Last night, the next step came. Then Elon Musk announced that his rocket company
The deal values SpaceX at 1,000 billion dollars and XAI at 250 billion dollars, a total of 1,250 billion dollars or 11,250 billion kronor, the largest merger of companies ever.
A critic would say that SpaceX is saving XAI. The latter is being investigated in several countries after scandals with scantily clad AI photos but is also in great need of capital to take up the fight with other AI companies such as OpenAI and Google.
That was not how Elon Musk sounded when the deal was presented. The headline of a message published on the
“XAI joins SpaceX to accelerate the future of humanity.”
The new company is described as “the most ambitious, vertically integrated innovation engine on (and off) Earth” and that its mission is to “create a sentient sun to understand the universe and extend the light of consciousness to the stars!”.
Can anyone give the guy an ice cube?
According to Elon Musk, an important part of the plan for the new company is to build data centers in space.
He writes about sending up millions of satellites that will utilize the sun’s energy and eventually secure humanity’s “multi-planetary future.”
In two or three years, space will be the most cost-effective way to generate computing power for AI, according to Elon Musk, who also wants to build giant factories on the moon.
From a business perspective, the transaction is a smart move.
Space X is a successful company and the most successful of Elon Musk's adventures. The company also makes a lot of money, with sales of the equivalent of 144 billion last year and a profit of 72 billion, according to Reuters.
By merging SpaceX with other parts of the empire and putting it on the stock exchange, a stock is created that small savers and Musk worshipers will run off their legs to become owners of.
A listing, which will be the largest in history, is planned for the summer. The time, mid-June, was reportedly chosen because it coincides with Elon Musk's birthday and that the planets Jupiter and Venus are close to each other at that time.
The next step could very well be to also let Tesla join forces with the new company to create a giant "AB Musk" that would become one of the world's largest sects, sorry corporations.
But he also understands that in the times we live in, entrepreneurship is not just about numbers but also about brand, hype and personality cult.
But where Elon Musk sees a future of abundance, others foresee an apocalypse.
Already today, Elon Musk is the world's richest man with a fortune of almost 7,000 billion kronor, according to
That is a figure that exceeds Sweden's GDP.
With money comes power and Elon Musk has shown clear political ambitions both in the US, where he helped decide the last presidential election, and in Europe.
Space X already has a near monopoly position and if his plans for space-powered AI succeed, its dominance will be even greater.
So when Elon Musk talks about "accelerating the future of humanity" with his companies, the question arises: shouldn't the rest of humanity have a say in the matter?
