OpenAI’s Future

OpenAI’s revenue $200 billion lower than expected

OpenAI’s annual revenue is around $20 billion—equivalent to 200 billion kronor—lower than previously stated, according to financial documents shared with investors. This significant gap could dampen optimism regarding demand for AI, the *Financial Times* reports.

Previous reports estimated annualized revenue at $70 billion, whereas OpenAI has cited a figure of $50 billion to investors. According to a source speaking to the newspaper, the difference in reporting stems from OpenAI’s investors wanting to produce figures that are directly comparable to those of rival Anthropic. The two companies use different methods to calculate revenue; Anthropic includes revenue from cloud service providers like AWS and Google Cloud, whereas OpenAI does not.

Expert: AI investments indefensible

New figures regarding OpenAI’s business caused several AI companies to retreat on Wall Street on Thursday; experts consulted by *Dagens Industri* describe the data as alarming.

Anders Rudolfsson, an investment strategist at Ålandsbanken, argues that the new revenue figures are insufficient to justify the massive investments currently being made.

"We need to see broader adoption of AI among companies and individuals, as well as significantly higher revenue levels," he says.

On Thursday, the *Financial Times* reported that at the end of September, OpenAI was generating revenue at an annualized rate of $50 billion. This is well below the estimated annual revenue of $70 billion previously reported to investors.

OpenAI is reported to have generated $13 billion in revenue in 2025.