Almost seven out of ten young people consider the company's environmental impact when deciding on a job offer. But the younger generations not only have different values than their parents, they also worry about other things, writes April Rudin in a column for Forbes.
Large student debts, mental illness and fertility are examples of things that stress younger generations and that companies therefore have to deal with if they are to have a chance to compete for the talents of the future, says Rudin.
It is not only the companies that need to adapt their offer to the new generations. In the Times, columnist Parag Khanna writes that the battle for talent is taking place on a global level – between nations. The young generations are more mobile than their parents, which is partly connected to other values and life choices, and partly to the fact that remote work has now become normalised.
As the workforce explores its newfound mobility, the world's nations have begun to compete for recruitment. About a hundred countries now offer so-called nomad visas or residence permits for people who can pay for themselves. "Success or failure in the twenty-first century will boil down to successfully capturing the mobile youth who vote with their feet," writes Parag Khanna.
The fact that the labor market has become global does not mean that it is over for local companies. On the contrary, a survey conducted by the Youth Barometer on behalf of the municipal companies' employer organization Sobona shows that younger generations want the job to contribute to the local community.
- There is an opinion that young people prefer to have "cool" jobs in big cities with a fast pace, but the vast majority are looking for a pleasant working situation with pleasant colleagues, a balance between work and leisure, good leadership and flexible working hours, says Kristina Hane, at Sobona, to Magazin 24.
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